HEALTH CARE BRANDING
Appealing to patients, referring physicians and specialists
BRANDING
Emerson Hospital Center for Weight Loss
Pocket folder, newsletter, lecture announcement
Audience:
Primary care and specialty care physicians; patients
CHALLENGE
Service line branding that:
- Increases awareness among primary and specialty care physicians of services and procedures offered
- Instills a sense of confidence and hope in prospective patients
SOLUTION
- Hairline tic marks are a nod to the classic measuring tape
- Contrasting fonts in the Bariatrics Today masthead represent the life-change that comes with weight loss surgery
- Structured grid and clean typography convey skill and competence
- Forest and sage green palette provides a serious yet uplifting tone
MY ROLE: Interface with client, concepting, design, print management