… Just read through the beautiful 2017 Endowment Report. I am excited and proud to hand this to two of the prospects that are considering endowments.
a major gift officer on the Amherst campusENDOWMENT REPORT
University of Massachusetts Foundation
12-page report
CHALLENGE
Design an annual report reflecting the UMass University system’s excellence in academics, research and public service, and underscoring the importance of the endowment in ensuring long-term stability and success.
SOLUTION
- Transparency and a flexible layout convey the notion that the University system is a dynamic institution, constantly adjusting and growing to meet students’ needs, yet also rooted in tradition
- Visuals have been introduced into the data charts to reinforce the University’s goals of endowment spending: academics and supporting infrastructure
- Cover image conveys success, optimism, ambition and diversity
MY ROLE: Concepting, design, print management