EFFECTIVE, TARGETED, DIFFERENTIATED
This long-running, successful campaign projects a strong, unified lifestyle/location message.
RECRUITMENT CAMPAIGN
Emerson Hospital
4-page brochure, display graphics, ads
Audience
Physicians and other clinical providers seeking employment
CHALLENGE
Recruiting materials promoting a strong location/lifestyle message to entice more physicians to join the Emerson team.
Recruiting new physicians is pivotal to the Hospital’s continued growth as a regional healthcare provider. Massachusetts’ high cost of living presents a challenge, however the benefits of living and working in the Concord area are many: good schools, attractive lifestyle, history, prestige, scenery, and proximity to Boston and it’s renowned medical institutions.
SOLUTION
- Differentiation: Photos of Walden Pond and the Boston skyline create a striking and comprehensive location/lifestyle visual
- Talking point: Walden pond serves as a great lifestyle conversation point for the recruiter. Walden Pond, which people not from the area may have heard of but not seen, becomes tangible.
- Location: Deep sky blue and intersecting shapes reflect Emerson’s dynamic and professional environment
- The Story: The Emerson story continues through text, quick facts, and physician images that project confidence, competence, compassion and technology
MY ROLE: Interface with client, concepting, design, image curation, print management