Breast Health Center: Direct mail campaign
A fresh color palette, felt-finish stock, and small format combine to create an intimate self-mailer that, along with
an offer to enter a drawing for a day of pampering at a spa, netted this campaign a response rate of over 4%.
Iconography represents the 3 directional options for self-exams. Additional elements include a sheet of monthly
reminder stickers (enclosed in the mailer), shower card, flyer, and online landing page.


Breast Health Center Direct Mail