Emerson Hospital: Physician Recruiting Marketing Materials
Recruiting new physicians is pivotal to Emerson Hospital’s continued growth as a regional healthcare
provider. Massachusetts’ high cost of living makes for challenging recruiting, however the benefits of
living/working in the Concord area are many: good schools, attractive lifestyle, history, prestige,
scenery, proximity to Boston-area hospitals, etc.

Natalie was asked to design marketing materials which would project a strong, unified message
about what makes Emerson Hospital and Concord so appealing, with the goal of attracting more
physicians and enticing physicians who may not be familiar with the area to consider Emerson.