A creative and strategically-minded force, Natalie shapes and reduces content into a visually appealing, purposeful product (one student compared the wellness catalog to a box of chocolates, it’s that good.) With her attention to detail, consistent thoughtful feedback, and commitment to deadlines, I couldn’t imagine working on this project with anyone else.
Patti SalvatoreCATALOG
Emerson Hospital – Steinberg Wellness Center for Mind and Body
20-page class catalog
Audience:
Community members of all ages and fitness levels
CHALLENGE
Raise awareness of and boost enrollment in the vast array of class offerings through an easy-to-read and navigate catalog.
SOLUTION
- A flexible grid and a mix of circle and square-up photos and transparency provides a sense of energy and movement
- Class categories are identified by icon and color coding
- Typography throughout is appropriately sized for older readers
MY ROLE: Interface with client, concepting, design, image curation, print management