Posters are a hit!

Christine Fennelly

Strategic Communications Director, MASCO

PUBLIC SERVICE CAMPAIGN

MASCO
“Just take the stairs!” posters

CHALLENGE

A series of posters to:

  • Encourage the use of the stairs by promoting the benefits of stair climbing
  • Ease any sense of inconvenience while elevators undergo maintenance.

SOLUTION

  • Whimsical illustrations and a funky typeface bring a fun, uplifting tone to this old school mode of getting to the top floor, while also conveying the factual benefits of stair climbing.
  • The limited color palette adds kick.

MY ROLE:  Interface with client, concepting, design, illustration