The Annual Report looks great. You have a very special eye. Your designs each year are always new and fresh. Thank you for giving us 100% of your creative mind and skillful hand and for always reaching to understand who we are, what we want to be, and who we will become.

Marilyn Swartz-Lloyd

President and CEO, MASCO

ANNUAL REPORT

MASCO
12-page annual report

CHALLENGE

Convey the ever-evolving flow of energy that embodies the innovation and collaboration MASCO brings to Boston’s Longwood Medical Area through its mission to improve the experience of those who live, work, learn and heal in the LMA.

SOLUTION

Graphic elements represent characteristics of environments that foster innovation:

  • Meandering lines (ideation, exploration)
  • High-impact header font (confidence)
  • Informal gatherings (collaboration, diversity)
  • Speech bubbles (communication)
  • Dynamic page layouts (engaging energy)

MY ROLE:  Interface with client, concepting, design, print management